Black Friday Sale
Our Biggest Release Yet
Sold out in 2023 & 2024, three bestsellers are back.
Plus, one all-new release.
Released once a year, in Limited numbers.
No restocks. Once they’re gone, they’re gone.
Black Friday Releases
Limited Quantities Available
The Core Collection
Best Selling Merino Toe Socks
Let customers speak for us
What customers think about the store
This store excels at providing high-quality merino toe socks that effectively prevent blisters and enhance foot comfort during running, hiking, and daily wear. Customers consistently praise the softness, moisture-wicking properties, and durability. The socks a...
AI-generated from customer reviews.
Black Friday 2025
Our biggest and most anticipated drop of the year.
Four limited-edition merino toe socks: three fan favourites brought back by demand, and one brand new design built for the season ahead.
Every pair is physiotherapist-designed and tested in the Southern Alps of New Zealand. They’re made to move, whether you're running ridgelines, chasing finish lines, or just getting after it.
These socks sold out fast in 2023 and 2024. They're only available once a year, in limited numbers, with no restocks.
Go Longer.
Whether it be a 200-mile ultramarathon, your daily run, or, the daily grind.